What did he need an initial print of 100 copies for?
They were advance copies and he sold several hundred.
By getting this book launched in January 2017 (or possibly earlier) there is a real chance that we can reach out to indoctrinated Jehovah's Witnesses and give them the information they need to break free of cultic undue influence.
Notice the “we”. Classic cult technique of disguising a personal profit making enterprise as something larger, cooperative and part of something a lot bigger than a man selling a memoir.
In short:
- I am working with the right people, who are just as passionate about this project as I am.
- I have extremely high standards for this book. I am not writing a book just for the sake of it - I want the finished article to make its mark on the planet and stand the test of time!
- In the worst case scenario, I have other options for raising the needed funds. However, an Indiegogo campaign seems like the best way to let my supporters get involved and receive a special reward for their generosity.
To further answer the initial question of why, I’ll explain the zeitgeist of the late 2016/early 2017 period. Lloyd and his associates (that would include Mark O’Donnell) were plugging this project as the biggest thing since Ray Franz and the beginning of the end for WT. Notice the grandiose language above such as “making its mark on the planet” like it was ripped from a Scientology brochure.
It also “made its mark” by describing blue balls, hiding erections in field service and humping Christmas trees. This is why aliens refuse to communicate with us.
Hundreds of people fell for this bullshit. 400+ still do. WT took your money when you were in. Lloyd Evans seeks to take your money on the way out as some sort of sick exit tax or Islamic jizya.
It’s despicable and fraudulent, yet to this day, after everything he did and said to insult exJWs as having a cult mindset in opposing him, the lawsuits and constant threats, he’s still doing it.
But nowhere near as effectively as he did a year ago. It was a good year. On to 2023. Happy New Year.